HoYoFest, the celebration of all things HoYoverse, has become a yearly affair for fans to look forward to, and 2024 is no exception. Blazing in the trail of a successful run in 2023 (and in the years before), the festival will return to Indonesia, Malaysia, the Philippines, Thailand, Vietnam, and Singapore this August.
Unlike the previous iteration, which was held as part of Anime Festival Asia, the Singapore stop is set to bow in as a standalone event at Suntec City Mall from 12 to 18 August. Visitors can expect themed decorations and exclusive merchandise from all HoYoverse games, including the newly released Zenless Zone Zero, alongside various booth and online activities.
There are also stage events planned for Genshin Impact, Honkai: Star Rail, Zenless Zone Zero, and Genshin Impact, which will run for two hours at selected timings. Additionally, Indonesia and Vietnam will launch the HoYoFest Artist Alley for the first time, allowing enthusiasts to enjoy fan creations on top of official merchandise. More information about HoYoFest 2024 may be found on the official event page, including specifics on the merchandise and activities.
Here are the event details for the whole of Southeast Asia:
| Indonesia | Malaysia | Philippines | Singapore | Thailand | Vietnam | |
| HoYoFest Event Period | 8 to 18 August | 13 to 19 August | 12 to 18 August | 12 to 18 August | 8 to 18 August | 9 to 18 August |
| Artist Alley Event Period | 10 to 11 August / 17 to 18 August | 16 to 18 August | ||||
| Venue | Mall Gandaria City – Piazza Hall, Jakarta | Pavilion Bukit Jalil | SM Megamall Mega Fashion Hall Event Venue, Ground Level | Suntec City Mall L1 Atrium (Tower 1 & 2) 3 Temasek Blvd, Singapore 038983 | BCC Hall @Central Ladprao (5th Floor) | Aeon Mall Tân Phú Celadon (Sảnh Tây) 30 Đường Bờ Bao Tân Thắng, Sơn Kỳ, Tân Phú, Thành phố Hồ Chí Minh |
For fans in Singapore, the festival serves as a precursor to two upcoming events featuring the company’s titles. The first is a S.E.A Aquarium x Genshin Impact collaboration, due to run its course from 12 September to 28 October with cosplayer guest appearances, themed F&B options, exclusive merchandise, and more. Meanwhile, the Genshin Impact Concert Tour has been announced for 20 September.
Bubble tea chain LiHo is also currently hosting a Honkai: Star Rail tie-up. Titled “A Fleeting Summertime Date”, the limited-time event centred on S-Rank characters Firefly and Ruan Mei will end 18 August.
Si Jia is a casual geek at heart – or as casual as someone with Sephiroth’s theme on her Spotify playlist can get. A fan of movies, games, and Japanese culture, Si Jia’s greatest weakness is the Steam Summer Sale. Or any Steam sale, really.
Kevin Low
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