With 33 years of history and counting, Sonic the Hedgehog is no stranger to collaborations. The iconic Sega mascot has sped from product tie-ins to game appearances, with yet another partnership to add to the list — a limited-time Sonic X Smiggle Collection.
Available islandwide in Singapore, it features a slew of themed offerings for fans of all ages, including backpacks, lunch gear, headphones, key rings, stationery, and more. Most of these come as standalone pieces, with prices ranging from S$3.95 for a tote bag to S$109.95 for a trolley backpack with light-up wheels.
Meanwhile, those who prefer grouped items can check out the Sonic the Hedgehog 3-Piece Junior Bundle (S$152.85), 3-Piece Essential Bundle (S$155.85), 4-Piece School Bundle (S$188.80), and 6-Piece Travel Bundle (S$300.60). These four picks are exclusive to the online store and currently have a 20 percent discount.
To celebrate the launch, Sega and Smiggle will run a special offer from 16 October. Spending S$45 on any purchase in Smiggle stores earns customers a S$5 voucher to spend on Sonic games at participating retail outlets. The blue speedster is also making an appearance at the VivoCity outlet on 12 October at 1pm, 2pm, and 3pm.
More information about the Sonic X Smiggle Collection can be found on the official website. Elsewhere, 2024 is shaping up to be a good year for franchise fans, with the Sonic the Hedgehog 3 film, and the Sonic Rumble and Sonic X Shadow Generation games releasing around the same time. Shadow the Hedgehog enthusiasts, in particular, are in luck, as the character will be in the spotlight for the most part.
Si Jia is a casual geek at heart – or as casual as someone with Sephiroth’s theme on her Spotify playlist can get. A fan of movies, games, and Japanese culture, Si Jia’s greatest weakness is the Steam Summer Sale. Or any Steam sale, really.
Kevin Low
Natalie
