Header tags
Utilize header tags ( H1, H2, etc tags) on every page of your website! These tags help Google understand the structure of your page and are very important for SEO. Make sure you include your main keyword for that page in the H1 at the top of the page!
EXAMPLE:
If you’re writing about being a boss lady – make sure to include that keyword phrase in your H1 tag at the top of the page! It could be something like this:
<h1>My life as a boss lady!</h1>Also include the keyword/phrase in the page title, page URL, and in the first paragraph of your page copy.
Alt Tags
Make sure you always use Alt tags on every image on your website!
Why? Well, this tag does several important jobs:
– It tells Google what the image is, so they know when to show it off in search results
– The tag text actually appears on your website if the image doesn’t load for some reason. This helps users figure out what they are clicking on even if can’t see the image.
– It helps visually impaired users access your content! Accessibility is SO important online, but unfortunately isn’t often considered when creating a website. Visually impaired users often use screen readers that tell them what is on your page, so your alt tag text will be read out-loud.
BONUS TIP!
Here are a few quick Do’s and Don’ts when using Alt tags:
DON’T fill this tag up with random keywords to try to boost your SEO. This tag is meant to be descriptive of what the image actually is.
DO use your keyword for that particular page in one or two of your Alt tags, but make sure it is relevant to the image itself.
<img src="“http://www.yourwebsite.com/images/yourimage.jpg”" alt="“Awesome Image Description" >
Website Speed
Website Speed – your site load speed affects SEO ranking AND your bounce rate.
You can test your website speed by going to tools.pingdom.com!
It’s a super easy to run a speed analysis – you can even choose where in the world you want the test to be run from. It’s good to gauge results local to you and also local to where your clients might be (I have clients all over the world).
A good rule of thumb is to try and keep your website load time under 2 seconds.
BONUS TIP!
Use lossless image compression tools like tinypng.com to drastically reduce the file size of your images. This simple step can drastically reduce how long it takes for your website to load which will make your site visitors happy AND boost your SEO.